High quality paint over common store bought. Color is to be looked at. Choose wisely.

Choosing a high-quality paint over a cheaper alternative can have several advantages, especially when painting the interior of a home. Here are some reasons why:

1. Coverage: High-quality paints typically have better coverage. They often require fewer coats to achieve the desired color and opacity, which can save time and labor costs in the long run. This is especially important when painting over dark colors or when aiming for a smooth, even finish.

2. Durability: Premium paints are generally more durable. They resist chipping, cracking, and fading better than their cheaper counterparts. This means you won't have to repaint as often, saving money over time.

3. Finish Quality: High-quality paints tend to provide a smoother finish with fewer visible brush strokes or roller marks. This results in a more professional appearance.

4. Consistency: Premium paints usually have a better manufacturing consistency. This means that if you buy the same color later on, it's likely to match your previous purchase closely.

5. Less Splatter: Better paints tend to produce less splatter during application. This means a cleaner painting process with fewer drops and splashes to clean up afterward.

6. Better Ingredients: High-quality paints often have a better balance of ingredients. This includes higher quality pigments, binders, and additives, which contribute to the paint's overall performance.

7. Low or Zero VOC: Volatile Organic Compounds (VOCs) are harmful chemicals that can off-gas from paint, potentially affecting indoor air quality. Many high-quality paints are now formulated to be low-VOC or zero-VOC, making them safer for indoor environments.

8. Easier to Clean: Premium paints, especially in higher sheens like satin, semi-gloss, or gloss, are typically easier to clean. This is crucial for high-traffic areas or places like kitchens, where walls can get dirty quickly.

9. Better Color Retention: High-quality paints tend to resist fading from sunlight or artificial light exposure, ensuring that the color remains vibrant and true over time.

10. Cost-Effective in the Long Run: While the upfront cost of high-quality paint might be higher, the extended lifespan, reduced maintenance, and potential reduction in the number of coats required can make it more cost-effective in the long term.

11. Better Flow and Leveling: High-quality paints often have superior flow and leveling properties, which means they spread more evenly and settle into a smoother finish without brush or roller marks.